Blake Menezes

Experience

• 

  Pavilion

  Executive Member

  Jan 2024 - Present

  Pavilion is powered by an international community of sales, marketing, RevOps, and success leaders from the world’s fastest growing companies. Together, we teach new skills, forge meaningful connections, and help our companies grow. Unlock your professional potential and level up with community-powered learning for CEOs, GTM leaders, and teams. Join today at joinpavilion.com/apply-now.

  • Pavilion is a private, invitation-only community of sales and marketing executives at growth-focused companies.
• 

  Hyperion Marketing

  Fractional Marketing Leader and Marketing Advisor

  Apr 2022 - Present

  Since starting Hyperion Marketing in 2022, I've ignited growth for diverse clients, being both an advisor and a fractional marketing leader. I've crafted cutting-edge go-to-market strategies, ramped up demand generation, and managed extensive paid media and SEO projects. My portfolio includes collaborations with manufacturing companies, fintech organizations, and impactful players like Aeva (NYSE: AEVA), Higharc, Proceedix, Balancer Grants, Alkmy, Crypto Packaged Goods, SlikSafe, and River City Logistics. Dedicated to delivering bespoke, impactful results, I'm also open to providing additional references upon request due to confidentiality requirements.

  • Since starting Hyperion Marketing in 2022, I've ignited growth for diverse clients, being both an advisor and a fractional marketing leader. I've crafted cutting-edge go-to-market strategies, ramped up demand generation, and managed extensive paid media and SEO projects.
  • My portfolio includes collaborations with manufacturing companies, fintech organizations, and impactful players like Aeva (NYSE: AEVA), Higharc, Proceedix, Balancer Grants, Alkmy, Crypto Packaged Goods, SlikSafe, and River City Logistics. Dedicated to delivering bespoke, impactful results, I'm also open to providing additional references upon request due to confidentiality requirements.
• 

  Bitski

  Vice President of Marketing

  Sep 2022 - Nov 2023

  At Bitski, we're believers that *true* digital ownership will have a profound impact on how we use the internet, build communities, and facilitate interoperability across the internet. We're looking for co-conspirators that want to help us architect an accessible internet economy while collaborating with top creatives, musicians, engineers, designers, brands and more. NFTs unlock an imaginative, new design space for interacting with digital content. The implications around ownership and programmability are the most exciting technical developments we've seen in years. If building the ownership layer of the internet sounds energizing, we'd love meet you. bitski.com/jobs

  • Vice President of Marketing for Bitski, a web3/blockchain wallet platform, reporting directly to the CEO. Bitski is funded by Andreessen Horowitz (a16z), Kindred Ventures, animoca brands, SV Angel, Jay Z, Serena Williams, and more.
  • Led field and brand marketing initiatives that increased Bitski wallet signups by 437%
  • 
Developed Bitski's approach to product marketing, growth and communications
  • 
Shipped a new iOS wallet with 70% weekly retention for engaged users
  • Developed and launched Bitski’s partnerships and business development function, building out partnerships with Polygon, Ledger, PROOF (Moonbirds) and more.
• 

  Bright Machines

  Director of Marketing, Digital Marketing and Go-To-Market Strategy

  Apr 2020 - Apr 2022

  Headquartered in San Francisco, Bright Machines is an industry leading technology company that offers an innovative approach to intelligent, software-defined manufacturing. It leverages computer vision, machine learning, 3D simulation, and adaptive robotics to fundamentally change the flexibility, scalability, and economics of production. With more than 500 employees worldwide, Bright Machines operates R&D centers in the U.S. and Israel, with additional field operations in the U.S., Mexico, China, and Poland. In 2019 Bright Machines was named a “Technology Pioneer” by the World Economic Forum and one of “America’s Most Promising Artificial Intelligence Companies” by Forbes. Bright Machines is reimagining the way products can be designed and produced, in order to address the realities of today and the future ahead. Rethink everything you ever knew about manufacturing. Visit us at www.brightmachines.com.

  • Leading field marketing, digital marketing, demand generation and marketing operations programs
  • Co-led marketing efforts with Nasdaq during a prospective SPAC merger, which valued the company at a post-transaction equity value of $1.6B.
  • Led demand generation programs that grew the lead pipeline by 3X in the first 12 months.
  • Develop and execute strategic marketing campaigns that are aligned to demand generation and sales objectives (pipeline targets, quarterly budgets and overall business goals)
  • Design & execute 1:1, 1: few, and broad-based field marketing initiatives to meet pipeline requirements of varied account segments
  • Track demand generation spend vs. ROI, make adjustments as necessary
  • Work with sales to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within accounts
  • Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing tools, and processes
• 

  Bright Machines

  Senior Marketing Manager

  Jan 2019 - Apr 2020

  Headquartered in San Francisco, Bright Machines is an industry leading technology company that offers an innovative approach to intelligent, software-defined manufacturing. It leverages computer vision, machine learning, 3D simulation, and adaptive robotics to fundamentally change the flexibility, scalability, and economics of production. With more than 500 employees worldwide, Bright Machines operates R&D centers in the U.S. and Israel, with additional field operations in the U.S., Mexico, China, and Poland. In 2019 Bright Machines was named a “Technology Pioneer” by the World Economic Forum and one of “America’s Most Promising Artificial Intelligence Companies” by Forbes. Bright Machines is reimagining the way products can be designed and produced, in order to address the realities of today and the future ahead. Rethink everything you ever knew about manufacturing. Visit us at www.brightmachines.com.

  • Built marketing operations program to dynamically manage inbound and outbound digital marketing activities.
  • Currently leading digital marketing, demand generation and marketing operations programs across the company
  • Led optimizations to demand generation campaigns that brought cost-per-lead down by 22%.
  • Successful demand generation programs that resulted in 80% of all marketing qualified leads for the company within the first 12 months.
  • 2x increase in lead pipeline within a 6 month period.
  • Developing and leading cross-channel demand gen campaigns across social, display/SEM and email marketing.
  • Led demand generation and outbound campaigns for Bright Machines presence at the largest electronics conference in Europe, productronica.
• 

  Autodesk

  Global Social Media and Audience Growth Marketing at Autodesk

  Feb 2017 - Jan 2019

  How the world gets designed and made. #MakeAnything

  • Autodesk makes software for people who make things. If you’ve ever driven a high-performance car, admired a towering skyscraper, used a smartphone, or watched a great film, chances are you’ve experienced what millions of Autodesk customers are doing with our software.
  • Led a team of 3 people focused on the global social media strategy for Autodesk 2017 – 2019
  • Successful global social media strategy at Autodesk, a Fortune 1000 company.
  • Collaborated with construction field marketing team to drive 70% higher conversion rates
  • Developed full-funnel marketing initiatives for Redshift, Autodesk’s award winning thought leadership platform.
  • Spearheaded best practices and relationships with key platforms such as Xing, LinkedIn, Facebook, Twitter, reddit etc.
  • United Kingdom Country Communications Manager, Brand & Communications
• 

  Autodesk

  United Kingdom Country Communications Manager

  Jul 2016 - Feb 2017

  How the world gets designed and made. #MakeAnything

  • Relocated to London to lead Autodesk’s United Kingdom communications program for six months.
  • Drove 113 strategic media hits in The Times, Forbes, CNBC, Sky News Swipe, BBC, The Guardian, Huffington Post, Metro, The Evening Standard, Raconteur and more.
  • Led media briefings with media across the U.K, Germany and Italy.
  • Maternity cover for United Kingdom Communications Manager role at Autodesk.
• 

  University of San Francisco

  Masters of Business Administration (MBA) Student

  Aug 2014 - May 2017

  The core mission of the University is to promote learning in the Jesuit Catholic tradition. The University offers undergraduate, graduate and professional students the knowledge and skills needed to succeed as persons and professionals, and the values and sensitivity necessary to be men and women for others. //Prospective students// Check out what's going on by following #USFCA, and start your application here: http://ht.ly/zhxe30gVwCQ //Current Students// Have you recently been hired, promoted, or looking for career advice? Chat with us here: http://ht.ly/6dLD30gVvX2 //Alumni// What's new? Connect with fellow #USFCAalumni and submit your class note: http://ht.ly/RrVg30gVweq

  • From August 2014 to May 2017 I was a part-time MBA student at the University of San Francisco School of Management. During this time, I worked full-time and attended classes in the evenings 3-4 days a week along with classes on the weekends.
  • As a part of my program, I spent three weeks in Dubai meeting with local businesses. I also had a chance to attend the Vanity Fair Summit where I asked Mark Zuckerberg during the live broadcasted session (clip below) a question about Oculus and virtual reality applications.
• 

  SocialMedia.org

  Autodesk Board Chair

  Oct 2013 - Jan 2019

  We're the confidential, vendor‑free membership organization for people leading social media at the world's biggest companies. As a social media leader, your mission is important. We're here to help you win.There are certain things you can only talk about in total confidence with people like you, with jobs like yours (and problems like yours), at companies like yours. SocialMedia.org is a private, carefully-screened, and vendor-free community for peer-to-peer support from leaders like you. If you're leading social media at a major brand, we've got a board seat for you.See our member list here: https://socialmedia.org/mem/-------------------------------------------------------------------Subscribe to our weekly Shortlist newsletter for stories, open jobs, updates, and more on social media leaders at major brands. Visit our website for more details.

  • SocialMedia.org is the community for social media leaders at the world's greatest brands. As a Board Chair, I'm responsible for leading my company's membership in the community since January 2018. Previously, I was a member of SocialMedia.org since October 2013.
• 

  Autodesk

  Global Social Media Marketing Strategist, Autodesk Brand and Communications

  Apr 2013 - Oct 2017

  How the world gets designed and made. #MakeAnything

  • Autodesk makes software for people who make things. If you’ve ever driven a high-performance car, admired a towering skyscraper, used a smartphone, or watched a great film, chances are you’ve experienced what millions of Autodesk customers are doing with our software.
  • Led a cross functional senior leadership team focused on shifting Autodesk's messaging through it's shift to a subscription business model based on social media conversation research.
  • Built the Fusion 360 product social marketing plan from the ground up over the course of 2015, resulting in over 15,000 downloads, 1.6 million engagements, 80% of all registrations to community webinars.
  • Project managed an effort to create trainings and workshops for our global field marketing organization on social media marketing.
  • Led the social media marketing during a launch of a localized version of our product, Fusion 360, in both the German and Japanese markets in 2015.
  • Led various pilots including but not limited to launching the Autodesk Instagram account and building it's community from scratch, launched the first Lead Generation pilot on Twitter, led and developed the first Instagram Ads at Autodesk, developed new remarketing workflows for our marketing teams and discovered new analytic tracking methods for social media attribution.
  • Three-time presenter at Dreamforce on social media marketing and social storytelling.
  • Plan, manage and execute social media marketing campaigns with various Autodesk product marketing teams.
  • Specialized knowledge in Radian6, Facebook Power Editor, Marketing Retargeting, AdRoll, Omniture, Google Analytics, Twitter Ads Platform, LinkedIn Ads Platform and the Reddit Ads Platform.
  • Work with customers and internal clients to develop content for Autodesk stories.
  • Evolve Autodesk’s approach to social media through supporting company-wide training, enablement, and other program activities.
• 

  The OutCast Agency

  Social/Digital Public Relations Associate

  Oct 2012 - Apr 2013

  Outcast is an integrated marketing agency specializing in communications, digital, and creative. We’re storytellers, thinkers, experts, strategists, writers, and artists. While we got our start as a partner to the Silicon Valley innovators that shaped the world, we believe that any brand has the capacity to shape the future. Companies with big ambitions want to work with Outcast because our teams have the experience and creativity required to guide brands toward their goals. We are 150 individuals and we have offices in six cities — SF, LA, SEA, DC, NY, LND.

  • A highly experiential learning position that allowed me to experience the different programs and services that The OutCast Agency provides to its clients.
  • Member of client teams for Box, Andreessen Horowitz and TurboTax Social.
  • Box (enterprise cloud storage provider)
  • Provide daily coverage reports and analysis of Box and industry news.
  • Record executive style notes during client calls and internal meetings with clear and concise action items with an execution date.
  • Make necessary administrative preparation before meetings.
  • Conduct research on possible media opportunities.
  • Monitor Twitter for significant mentions of Box by large technology influencers.
  • Andreessen Horowitz (Innovative technology focused Venture Capital)
  • Provide daily coverage news reports and analysis of Andreessen Horowitz (A16Z)
  • Provide drafts of briefing documents for media/speaking appearances for A16Z partners. This requires significant analysis of the event and/or the media opportunity.
  • Conduct daily research of industry news to keep client and team abreast of latest news.
  • Record executive style notes during client calls and internal meetings with clear and concise action items with an execution date.
  • TurboTax Social Media Team
  • Compile weekly social metrics reports for TurboTax's Facebook, Twitter and Google+ presence.
  • Research and stay abreast of latest social media news in an effort to keep TurboTax on the cutting edge of social media.
  • Draft content for Twitter and Facebook and keep it up to date in an editorial style calendar.
  • Keep executive style notes during client calls and internal meetings with clear and concise action items with an execution date.
  • Monitor social networks on a daily basis for both TurboTax and in the industry.
  • Flag any unusual content that is posted and monitor that customers receive a timely response.
• 

  American Marketing Association, CSU Sacramento

  2012 College of Business Commencement Speaker for Graduation Ceremony

  Mar 2012 - May 2012

  Sacramento State is a vibrant metropolitan university that is among the largest campuses in the California State University system. We enroll a multicultural student body of 30,000, and graduate about 6,000 students each year. Despite our size, quality teaching in small classes remains a top priority. Students enjoy personalized attention from their professors, as well as extensive research and internship opportunities in Sacramento, the heart of California government.

  • Speaking in front of thousands of spectators
  • Representing a graduating class of 800+ undergraduates
  • Delivering a clear, concise message in 5 minute span of time
  • Developing a speech that resonates with an audience of 3000+
• 

  American Marketing Association, CSU Sacramento

  Executive Advisor

  May 2011 - Jun 2012

  Sacramento State is a vibrant metropolitan university that is among the largest campuses in the California State University system. We enroll a multicultural student body of 30,000, and graduate about 6,000 students each year. Despite our size, quality teaching in small classes remains a top priority. Students enjoy personalized attention from their professors, as well as extensive research and internship opportunities in Sacramento, the heart of California government.

  • Transition new officers of the Executive Board
  • Corporate development for Sac State AMA sponsorships and networking events
  • Advise the Executive Board of the American Marketing Association at CSU Sacramento
  • Maintain the sustainability of the American Marketing Association, CSU Sacramento
• 

  Lionakis

  Marketing Intern

  May 2011 - Aug 2011

  Lionakis was established in 1909 and is a multi-discipline firm specializing in architectural, structural engineering, planning, interior design, laboratory design, sustainability, access compliance and graphic design services. Since 1997 and building on more than a century of diverse project experience our mission is Designing a Better Future. We excel at providing solutions for commercial, education, civic. science and technology, and healthcare clients with offices in Sacramento, Oakland, San Jose, and Newport Beach, to better serve our clients. We focus on partnering with clients, agencies and industry experts to develop innovative and reliable responses. These partnerships are the core of our business and we strive to provide a level of service that exceeds expectations.

  • Coordinated with principals and consultants in editing and revising resumes.
  • Working with Adobe CS5 InDesign and Photoshop
  • Representing the firm at various industry events
  • Producing presentations to represent the firm when soliciting projects
• 

  American Marketing Association, CSU Sacramento

  President

  Dec 2010 - May 2011

  Sacramento State is a vibrant metropolitan university that is among the largest campuses in the California State University system. We enroll a multicultural student body of 30,000, and graduate about 6,000 students each year. Despite our size, quality teaching in small classes remains a top priority. Students enjoy personalized attention from their professors, as well as extensive research and internship opportunities in Sacramento, the heart of California government.

  • Lead AMA at Sac State Executive Board
  • Corporation development for CSU-Sacramento events and sponsorships
  • Project Team, multi-media marketing campaign for Mikuni’s Bar and Grill
  • Project Team, marketing campaign, Associated Students CSU, Sacramento
• 

  Northwestern Mutual

  Intern

  Apr 2009 - Jun 2009

  • Completed Life Insurance Certification process.
  • Participated in financial representative esssentials education